Why It Matters

I created Healthy Mind Bro because I’ve lived both sides of the struggle — the silence, the shutdowns, the breaking point… and the work it takes to come back from that.

This collection? It’s not about fashion. It’s about freedom.

Every design carries the same core message — your voice matters, even when you can’t find the words.


  • The “Use Your Shirt” QR Tee creates a real-time lifeline — a scan leads to rotating support content that might change someone’s day.
  • The “Healthy Mind Bro” silhouette tee makes a quiet, confident statement: I’m doing the work.
  • The “Mental Health Is Manly” construction tee is for the guys who want to smash the old stereotype and show that strength includes speaking up.

Whether it’s loud or subtle, front or sleeve — every piece in this drop carries a piece of the mission.

“Use Your Shirt” is a message to every man who doesn’t know how to ask for help — and to every brother who’s ready to be the one who listens.

I built this in honour of my mom — and for the brotherhood that’s rising in her memory. She taught me to grow things. Now I’m planting something bigger.

 Every shirt helps fund men’s mental health programs and supports the content I create to reach the guys who need it most.

If you’ve ever felt like no one gets it… this is for you.

If you’ve ever wished someone would say something first… this is for you.

If you want to stand for something real — wear the message.